This years CES some impressive technology on display and with the press and bloggers flying around the floor with their promotional items like branded lanyard and mugs one of the most interesting technologies we read about was 3D TV. Now I know what you are thinking: “ Don’t we already have a way to view 3D pictures?” That is correct if you like wearing the cardboard red and green lens glasses that are available during special presentations on TV. This new technology that is being developed is promising to have a 3d effect without the glasses. One of the leaders is Phillips which will using a technology it calls WOWvx. Two other vendors Toshiba and 3M showcased 3D screens that would not require glasses. 3M has developed a special film that overlays on the LCD screen to help beam light selectively to your right and left eye.
These and other types of consumer conferences can really become a big marketing event for new products through promotional advertising and viral marketing. The buzz just needs to get in the right hands and then everything else will take care of itself. Many of the consumer trade shows will wait the day of a big trade show to release their new product just because of the media attention and bloggers that attend the events.
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