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Networking and social marketing

Archive for September, 2009

Owning your space with your brand

Posted by admin92 under SEO

Companies are finding that using tools to communicate can be a complicated process especially medium to large companies that have various functions and responsibilities. In some cases different brand teams along with legal, quality control and other need to communicate with the same customer but since their is no integration they communicate on their own. This can sometimes lead to mixed messages to both internal and external customers. In order to improve work flow while maintaining on time delivery of critical messages cross collaboration is essential. No matter what type of communication company chooses to use they must make sure that those responsible have a clear vision and understand what other functions in the organization may be doing as well.

branding spaceFor many companies that use various forms of communication both externally and internally through forms such as websites, emails, polls,blogs, and RSS content management is a critical success factor. Having the business intelligence software to be able to dissect where the traffic is coming from and what they were looking for is a critical piece in order to understand if you message is landing. Especially if you are asking each brand team or department to be responsible for their own communications. What most organizations need but lack not matter the size is the ability to share, create, and manage various forms of communication seamlessly across different departments. Each Brand team must know and be able understand what channels are contributing to their overall success and what success looks like. For some this may be increase in sales, while others the increase in brand awareness and customer loyalty scores may be a driving metric. Having the ability to have a way to look at the data across multiple platforms and understand which one is helping you meet your targets and which ones may be slowing your growth can be instrumental to any business.

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niche blogYou have all read and seen the advertisements for programs that offer to help you make millions  on the internet by simply following their systems on internet marketing. I have explored several of these options and have fond that a majority of them are centered just a few simple concepts.

1) creating unique content sites where you place affiliate ads and PPC ads such as Google Adsense. The push for many of them is that you will make a few dollars a day by driving traffic to your site through updates in your content as long as it is focused on s specific niche and then having people clicking on those ads. Then to make the real money you need to create hundreds of these sites and this is where it can be confusing.

2) Spend money on various Adword type systems by purchasing keyword traffic that will drive customers to your site for less than what you would receive if they happen to click on one of your ads. This can take a huge amount of time and resources if you not sure if what you are doing.

3) And many of these programs will sell you a monthly subscription to help you generate and host these sites that you will fill with PPC ads and affiliate ads. Most of these sites/programs that we have seen run around $100 per month.

So we have been looking for a way to duplicate this that is somewhat easy and very cost effective.

We have recently installed the latest version of Scriptillusion.com content generating AutoMega Script 2.0 on two of our sites and wanted to create a quick blog on our experience and impressions. The install is very simple and does not require any real technical knowledge.  We have listed the features below and you can check out one of our sites at ppols.com to see what we have done so far. There are several nice features for the novice user that you let you simply upload zipped template files and they are configured automatically. I really like the fact that you can create unlimited content, video feeds, and RSS feeds to have constantly updated content that will drive traffic to your site.The other bonus is that this script requires very little resources from your server because their are no SQL databases required. This will not only speed the site up but makes it very SEO friendly because all the files and pages are in html.

automegav2_boxThey have a nice help section that is linked to several videos that walk you through the basics on uploading plugins to creating posts. The team at scriptillusion will be creating new templates and plug-ins for this Auto Mega Script version 2 and have recently launched their Premium template and plugin club. This allows you to sign up for a small monthly fee in order to have access to newly developed templates and plug-ins that are not going to be available to everyone. This is a great tool and shows that they are going to support this script for a long time to come.

So overall we are extremely excited about the opportunities that lie ahead with our new sites and the implementation of the Auto Mega Script V2 and look forward to writing several more updates as we continue to uncover helpful hints and strategies on how to dominate your Niche.

FEATURES:

  • Includes multiple automated feeds from authority sites such as, YouTube, Flickr, Yahoo, Ebay, Amazon, and more
  • Make money via multiple streams – AdSense as well as Ebay and Amazon commissions!
  • Add your own banners for any other affiliate programs
  • Ability to add an UNLIMTED amount of unique or PLR content
  • Dominate your niche with targeted pages
  • Multiple templates will be available for FREE those who don’t understand html or css
  • Video tutorials to assist you in creating your sites
  • Easily network your sites
  • Add mp3’s for that added spice
  • Utilize Twitter right from your site
  • Add Professional Photo Galleries
  • And so much MORE……………….

Here are few more examples:

Miras.tv Site focused on web design and PHP programming

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light pollution and going greenWe don’t often think of light as pollution for us but it is indeed one of man’s pollutions we have to live with. It’s different from waste pollution or noise pollution or any other pollution you may be more familiar with today. Light pollution is a serious problem and it only gets worse each day. New strip malls or neighborhoods being built with spotlights outside only adds to the problem. These lights keep us from seeing the stars at night and most people living in a major city today don’t get to see all the beautiful stars that do come out at night.

A good way to help control the problem is limiting your outside lights at night. No need for porch lights or carport lights to stay on all night. Using some of the newer led tubes to replace your lighting source you may be able to reduce your carbon footprint and actually provide a much cleaner form of light. People with lights in the yard should only use them when needed and not leave them on for long periods of time. Individual households play a small part in our light pollution problems, but we have to start somewhere. Hopefully city leaders will take action and have less lightning for new businesses and force establish businesses to cut down on their outdoor lighting at night.

Competitive ways to drive traffic

Posted by admin92 under SEO

In the competitive world of online marketing he who has the most data will win. Many businesses will go online and purchase search engine placements, and pay per click advertising without measuring where the results are coming from. Pay per click advertising like that is purchased through Google and Yahoo is based on various keywords and how much you bid on placement of those keywords in search engines. Google is the leader in search engine placements and PPC management. So being able to monitor how your keyword placements are doing through search queries will help you extend your promotional budget.

Keeping tabs on your competition is also key to manage your PPC placements and understanding the change in the market. If you are getting your search traffic through a specific keyword search and your competitors discover this driving traffic to your site they are more than likely going to bid on that key word as well. You then get into a bidding war that only benefits the publisher like Google or Yahoo. You have to constantly manage your ad budget and track your search engine placement to stay ahead of your competition. Using metrics to understand where they rank in search engine rankings can help you better plan your marketing campaign and utilize your resources.

dialerCompanies are looking for ways to reach customers on the web and then be able to stay connected via the web and other means of marketing. Today those words are more true than ever as companies are seeing the success of MySpace, Facebook, Youtube , and more recently Twitter. They know that in order to appeal to the younger crowds they need to play where they play. Many are not turning to TV to get their information, but rather online blogs and social communities. With the recent announcement of Twitter receiving $35 million in venture capital funding it only strengthens the fact that the way people and companies interact with each other is changing.

You will see major organizations,news channels, and popular brands now setting up spaces on these high profiles social media sites. Once they are able to gain permission to contact these new customers many companies are turning to predictive dialers solutions in order to maximize their call center activities. They invite the interaction of their current customers to comment on new brands or features that they are launching into the market. Those in the news and media industry are looking for immediate feedback on their stories and you will see more social marketing tools developed to help them tailor their newscasts to the masses. Expert SEO companies are being tasked with helping true marketing organizations to understand this new relationship that is building between consumers and companies and how best to use it to their advantage.